Measuring Keyword Effectiveness on Amazon

This post originally appeared on the Kadaxis blog. So you’ve found the perfect keywords for a book, how do you know if they’re effective? Off-page keywords aren’t visible to potential customers, so assessing whether they’ll work or not takes a completely different approach to assessing visible metadata (title, description, etc.) about a […]

Why Keywords Are So Important

This article originally appeared on the Kadaxis blog. Crafting effective keywords to add to a book’s metadata, could be one of the highest return marketing activities to increase online sales potential. This post examines why keywords are so important, and how they affect discovery on Amazon. Let’s break the logic down:• […]