This is webinar I ran in conjunction with the BISG (Book Industry Study Group). I provide a breakdown on how Amazon search works and how to optimize keywords and on page data attributes to maximize search rank.
Tag: search
Why Keywords Are So Important
This article originally appeared on the Kadaxis blog. Crafting effective keywords to add to a book’s metadata, could be one of the highest return marketing activities to increase online sales potential. This post examines why keywords are so important, and how they affect discovery on Amazon. Let’s break the logic down:• […]